Authors: Shel Holtz, Neville Hobson
Publisher: McGraw-Hill Osborne Media
Category: Book

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Rating: 5.0 out of 5 stars

7 reviews
Sales Rank: 200616

Media: Paperback
Edition: 1
Pages: 360
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 7.3 x 0.9

ISBN: 0072263946
Dewey Decimal Number: 006.7876
EAN: 9780072263947
ASIN: 0072263946

Publication Date: June 15, 2007
Availability: Usually ships in 1-2 business days
Condition: New - may have a small remainder mark on the edge.

Also Available In:

•	Digital - How to Do Everything with Podcasting (How to Do Everything)
•	Kindle Edition - How to Do Everything with Podcasting

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Editorial Reviews:

Product Description

Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

Subscribe to, download, and listen to podcasts
Get the right hardware and software
Plan, record, edit, and release your own podcast
Incorporate music, sweeps, interviews, and other elements
Connect with listeners using blogs, live chats, and user-created content
Profit from your podcast through advertising, networking, and merchandising
Tap into support services for help with production, hosting, bandwidth, and more
Create customer-focused or business-to-business podcasts

Customer Reviews: Read 2 more reviews...

5 out of 5 stars

An encyclopedig guide June 23, 2008
Paul A. Baker (Madison, Wis., US)
2 out of 2 found this review helpful

What can podcasting do for a business? That's the wrong question to ask, say Shel Holtz and Neville Hobson. Like any communication tool, podcasting should be applied as a solution, not as a goal in and of itself. "Podcasting ought to come up in larger discussions about ways to reach audiences, to convey particular messages, or to address specific situations and problems," they advise.
Hobson and Holtz are internationally known business communicators, bloggers, and consultants.
Besides detailing all the technical aspects of podcasting, Hobson and Holtz preach the gospel of strategic planning. Thinking about producing a podcast? First, address the question: What outcomes are you trying to achieve? Would it serve as a marketing vehicle, or to supplement public relations and financial communications, or to enhance customer relations, or to enhance customer support? And how will you measure the success of your efforts?
They offer many examples of podcasting done well. Purina's Animal Advice podcast, for example, provides information pet owners can use; it does not `sell product.' Stanford University podcasts offer faculty lectures, interviews, music, and sports content. Target groups include students and alums. IBM's The Future Of .... Podcast reaches investors and features interviews with engineers, product managers, and others in the trenches--not with PR or marketing staff.

5 out of 5 stars

Good enough to get you going, and well written too! March 11, 2008
Nick A. Edwards (Jacksonville, FL)
2 out of 2 found this review helpful

This book was all I needed to get set up for my first podcast. I am one of those types who can't just settle for the basics, which can be an expensive problem. But this book will get anyone who is budget-conscious up and running with less than $100 out of pocket, assuming you at least have a computer.

If you are looking for some expertise about equipment or how to set up your rig in the studio, this is not the book for you. You might want to look for a book about home recording or even professional broadcasting. I have to give these authors big kudos though, this really is everything you need to know about *the basics* of podcasting. If that's what you need to know, you won't go wrong with this book. Oh yeah, it is very well-written and easy to read also.

5 out of 5 stars

A Must-Read November 8, 2007
Mike Buckley (Fenton, MO)
Shel and Neville's book should be required reading for anyone who does a podcast, everyone who's thinking about doing a podcast, even for anyone who listens to podcasts.

They cover all the "nuts and bolts" in an easy-to-read, conversational style. They cover all the tech stuff, like hardware and software, making it understandable for even the non-techies among us. They explain the actual recording and editing process as well as how to get your efforts heard.

More important, at least for me, they go into great detail about the reasons WHY to podcast. They discuss podcasting as a business tool and how it fits into the overall communication plan.

If you wonder about Shel and Neville's credentials, check out their "For Immediate Release" podcast. It's produced twice each week (Monday and Thursday) with Shel normally being in California and Neville in England. But, both men travel for their respective businesses, so they're likely to both be in hotel rooms, halfway around the globe from each other. Yet their podcasts come off without a hitch (usually).

I can't imagine anyone getting into podcasting without reading this book.

5 out of 5 stars

Great book--terrible Amazon Upgrade October 23, 2007
cdpublishing (Seattle, WA)
This is an excellent, valuable, thorough, well-written resource. No reflection on the authors or the book, but I made the mistake of paying for an "Amazon Upgrade" for this title (supposedly enabling online reading and use of the book in addition to the physical book). The text looks like somebody hosed it down (blurry, and the more you zoom, the blurrier it gets). Ditto for the images (text within the images is totally illegible.

5 out of 5 stars

Every podcast consultant should read Part V August 30, 2007
Sallie R. Goetsch (El Cerrito, CA USA)
3 out of 3 found this review helpful

Disclaimer: As a contributor to the authors' podcast, For Immediate Release, I might be expected to have a biased opinion. I do, but I also held the book to the standards of their podcast and their blogs. If it hadn't been good, I would have been seriously disappointed.

But not to worry, it's good.

Naming a book "How to Do Everything with Podcasting" is ambitious, but that was the publisher's choice. They have a whole series of "How to Do Everything" books. And while there might be things you can do with podcasting that aren't covered in the book, it's impressively comprehensive.

I particularly appreciated the details about sound editing in Chapter 9 when I had to assemble the interviews from the iMeme conference. (It helped, but with background noise as bad as that, there's not a lot you can do if you don't use a directional mic in the first place.) The only omission I'm aware of in that section is a reference to the Levelator, an amazing tool every podcaster should have. (It's free, too. Gigavox invented it in self-defense.)

I imagine many people will head straight to Part IV, "Make Money with Your Podcast," but I really appreciated Part V, "Use a Podcast as a Business Communication Tool." These 65 pages are pure gold for any podcast evangelist operating in either the corporate or small-business world. Shel and Neville start by pointing out that creating a podcast is not a business goal. Rather, podcasting is a tool that can serve a purpose in the business' overall strategy. If your company starts podcasting "because everyone else is doing it," the podcast is not likely to be a success.

There's also an appendix about legal considerations for podcasters, one listing podcasting resources, and a podcasting glossary to help you sort out the jargon. And to keep up to date (because things on the Web change so quickly), there's a website for the book at EverythingwithPodcasting.com. You can find Shel's mix-minus instructional video (for recording Skype calls without echoes) and a whole lot of other good stuff--including a long list of links to podcasts.

Three cheers and five stars, guys.

SRG

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